Running a Club

To ensure the success of a Club and its members, the Club needs to be effectively governed. There are many different areas which need to be taken into consideration:-

  • Governance - making sure the Club has rules and policies in place
  • Welfare - ensuring the wellbeing of members
  • Workforce  - making sure there is the appropriate staff and volunteers
  • Marketing & Communications - portraying the correct image of the Club
  • Athlete Pathways - ensuring athletes have access to the best possible opportunities.

On the Swim England website there are Club Officer Toolkits (click here to view) which can help you better understand the roles within a club more clearly.


NB. Rebranded from Swim21 in mid 2017.  Some documentation from prior to the change will still have references to Swim21.

SwimMark accreditation is the ASA’s ‘quality mark’. It is about creating the best possible swimming experience for all and raising the quality of swimming provision across all areas.  However SwimMark is not just a badge of honour, it is also a development tool that allows swimmers, teachers, coaches and those responsible for developing programmes to continually improve.

The opportunity to gain SwimMark accreditation is available to all clubs, across any aquatic discipline (including Masters), regardless of size and activity delivered.  It gives national recognition that clubs are providing a quality service for all members, which is recognised by Sport England.  All clubs gaining SwimMark accreditation will automatically receive ClubMark status. Clubmark is widely recognised by potential funders, schools and other partners and can assist with club growth and development. Please click here for more information on how to find your Clubmark ID number.

To view the quarterly SwimMark updates produced by the Swim England Club Development Management Group please click here.

Useful SwimMark Information

For important SwimMark documentation click here

To discuss SwimMark or for support, please contact Jackie Hilleard for Wiltshire and Dorset enquiries, Emily Taylor for Gloucester and Devon or Stacey Millett for Somerset or Cornwall.

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Useful SwimMark Links

SwimMark Benefits

SwimMark Online Portal

SwimMark FAQs


You can find further information about SwimMark, including a list of the accredited Clubs & Networks, on the Swim England website.

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